Let's Work
TogetherWhether you need clarity before a major content investment or a skilled writer to bring your story to life, I work with communications leads, marketing managers, and project owners who want a collaborative process that builds trust along the way and gets results.
You know your team needs to understand the problem before you can solve it, but the launch date is creeping closer and stakeholder conversations keep getting pushed. Maybe there's a sensitive internal silo no one wants to face head on. Maybe you're about to invest in a new website, brand, or internal communications initiative without a clear picture of what everyone actually thinks.
Content discovery conversations are critical to creating content that does what you want it to do. But getting to a place where everyone is happy with your content strategy takes having honest conversations with everyone connected to the outcome so they feel heard and have an opportunity to collaborate. Because when you involve stakeholders at the beginning, you'll have better outcomes that get approvals, get published, and inspire your customers.
Every content discovery process is custom-scoped to the size of your team, the number of stakeholders involved, and the specific kind of challenge you're working through. The process typically includes stakeholder interviews, a team workshop and a summary report of findings and recommendations. Survey development is recommended and can be added.
Content discovery conversations are critical to creating content that does what you want it to do.
Bespoke approach based on your team size and the scope of your challenge. Custom resources designed for your team.
In-depth research and stakeholder interviews to surface what's really going on
Summary report of findings to guide your next steps and give you clarity for decision-making.
As a professional writer and content strategist with 15+ years of experience solving complex content problems, I bring specalized skills to your project. I can take on short-term contract work or help you map out a content plan for larger projects. I am an experienced producer and can take the onerous work of story production off your hands if your team is stretched. If you're in need of strategic communications, copywriting, or feature story writing, I'd love to hear about your project goals.
I offer individual coaching that complements my training or can be offered as a stand-alone service. I specialize in coaching people who work in communications and tourism. As a story strategist, I support entrepreneurs and leaders in figuring out complex content, brand, and capacity issues that may be roadblocks in their careers or business.
For new clients, I offer a one-time reduced fee session to see if we can build, collaborate, or create together.
As a result of my coaching sessions, I am feeling energized and passionate about my business and its potential. I am planning thoughtful social media and website content. Her lessons and resources are helping me create meaningful content with an emotional narrative designed to attract visitors. I am connecting with my brand, making it easier to find ways to enhance the guest experience. She helped me dig deeper and find a comfort level with my own unique story, which is now engaging, authentic, heartwarming, and beautiful. If you're struggling to tell your story, look no further. Hire Mags.
Shauna Austin · Owner, The Clairestone Inn
Margaret facilitated a discovery and content strategy development session with our team, bringing together a disparate group of professionals with different, and very strong, opinions on how things should be done. Margaret was able to create a program and session structure that successfully navigated these personalities and working styles to provide a safe and inclusive environment that encouraged everyone to make positive contributions and feel their individual voices heard. In my 20 years experience of similar working groups and strategy planning sessions, Margaret's approach was by far the most successful, and enjoyable, and the results of Margaret's sessions are now framing the marketing content strategy for our multi-billion dollar organization.
Stuart Floyd · Director, International Recruitment, Scholarships and Awards, International Student Initiative, UBC
Let's connect
Contact me for a free discovery call and let's talk about how I can help.