What Is Your Story

Helping you define your story and create content with purpose and meaning.

Training, coaching and collaborative strategy solutions since 2011.

Getting your story straight is the number one action you can take to have a brand that defies the slop pile, and will consistently deliver exceptional human experiences.

Personalised training that helps you gain clarity on your brand story, define your values and vision, and build a lasting content foundation for your organization. Through my training process, I will help you find and develop a story that becomes the cornerstone of a lasting, sustainable content strategy.

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Since 2011, I’ve been helping people discover their unique story, figure out how to tell it, and create one-of-a-kind experiences that turn prospects into customers. Your story touches everything in your business. As a consultant, I help you apply strategy to your story, so your voice and tone, visual design, content strategy, and content operations all have a consistency that elevates your brand experience.

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"Mags has a unique ability to make you feel very comfortable when working on creating your story. She does her research, asks the right questions, and provides a clear path forward to ensure we are able to tell the story of our business with confidence."

Workshop participant

"She is warm and approachable, while practical and objective. The individual coaching from Mags was extremely helpful, many of her suggestions have already been put to use."

Yvette Rogers · Celtic Colours International Festival

"Storytelling is my new obsession, thanks to Mags. She helped me dig deeper and find a comfort level with my own unique story, which is now engaging, authentic, heartwarming, and beautiful."

Shauna Austin · The Clairestone Inn

"Her rich knowledge of the power of stories is complemented by her ability to assess a destination from a visitor and professional lens. The result is powerful insights that inform and inspire."

Tourism Cafe · 10-year collaborating partner

Tourism Cafe Canada
UBC Medicine
Langara College
Indigenous Tourism
Tourism New Brunswick
Gros Morne Institute for Sustainable Tourism
Fairmont Empress
Travel Alberta
BC Transit

Not sure what training you need?

Reach out for a discovery call at no charge. Let’s see if there’s a place of collaboration potential!

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