Story tools you can use today.
An evolving library of worksheets and guides to help you find your story and put it to work. Sign up once for whichever one fits for your current needs, and my newsletter will let you know when a new one is developed.
Moments That Matter
Every story moves through five stages: exposition, rising action, climax, falling action, and resolution. This worksheet helps you find the one moment in each stage that matters most to your audience as they journey from awareness to purchase. With these insights, you can start investing in those moments as you build your out story strategy.
Visitor Experience Story
Plan how you'll tell the story of one experience to one segment, across the channels they actually use. This channel-planning worksheet helps you pick one key experience and one audience, then map the story from how they find you to what they do next.