It's not a content funnel, it's a circle.

Ensuring your story makes a difference means understanding how narrative flows through an organization, how it gets captured, created, distributed, and most importantly, experienced.

Strategic storytelling is our passion. We are specialists in content strategy, focusing on creating stories with purpose. If your content could use more focus, purpose, and impact, we can help you identify opportunities to inspire meaningful change in your organization.

Empathy and your customer experience

How is your story experienced? What Is Your Story passionately believes that creating an exceptional user experience is at the heart of of successful brand stories. The change you want to see always begins with the human interacting with your content.

If your current content strategy isn't inspiring the engagement you want, we can help you to drill down and understand what your audiences need. Story by design is our mantra and developing good user experiences is a critical piece of what we do at WIYS. Our goal when we work with clients is ensuring narrative is created for the right user, at the right time, in the right context.

“Finding and creating your story isn’t where your brand story ends. Effecting change with meaningful results is the mark of a successful story.”

— Margaret Doyle

Develop a story culture.

You can design the greatest website, take the most beautiful photos, and be a content publishing machine but if your people don't buy into your story, then all your investment into storytelling won't really create the change you're seeking.

We offer story culture workshops that bring your team together to define and create a core story that captures your identity, purpose, and values, and defines where you are heading as a company. Our workshops are designed specifically for you—there’s no one-size-fits-all to creating a strong story culture. Your people are unique and so are your training needs. Connect with us for a discussion about how we can support your organization’s story culture.

Disruptive creative.

Need an idea that will disrupt the status quo? That's our passion. Stuck on how to create marketing creative that actually makes a change? We savour the opportunity to develop creative solutions for myriad digital, print and experiential environments. Our creative executions change perceptions and behaviours through inspiration, delight, joy, and surprise. We welcome a challenging story problem and will provide a creative solution and strategy to create meaningful change.