Tourism Storytelling
We love telling destination stories. Explore how we can help you as an operator or destination.
Tracey Klettl, from Painted Warriors. Photo courtesy of Indigenous Tourism Alberta & Roam Creative.
We believe our clients already have creative, inspiring, life-changing stories in them. They’re entrepreneurs, leaders, guides, and community members who care deeply about the place they call home. For more than a decade, What Is Your Story has been privileged to partner with destinations and operators in discovering and developing their true core stories and bringing these alive in their branding, marketing, and experiences.
Our work serves to deepen and enhance the entire visitor experience in a holistic way through strategic story design.
If you’re an operator or destination looking for help in telling their story to visitors, we offer a range of services for many budget levels. From digital story assessments, brand story development, story training, and story coaching, we support destinations and operators in telling and sharing memorable stories.
We love to bring the living narrative alive for tourism entrepreneurs. Here’s what a few of our clients say about working with us.
“If you are struggling with how to move your story forward, What Is Your Story can work with you to bring your stories to life in a way that helps drives the whole purpose of your organization. ”
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Prior to working with What Is Your Story, I struggled to connect my “why” to the business, how to share my story with guests (did I even have a story?), and how to create thoughtful and meaningful social media content that reflects my brand. Storytelling is my new obsession, thanks to Mags.
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“What Is Your Story has been a collaborating partner of the Tourism Cafe for more than 10 years. Margaret’s rich knowledge of the power of stories is a critical element of product development and marketing and is complemented by her ability to assess a destination from a visitor and professional lens. The result is powerful insights that inform and inspire businesses and destinations to invest in positive actions that strengthen their story and optimize the online presence.”
Work With Us
If you are an organization or business that would like to tell better sensory stories to enrich, enhance, and inspire visitor experiences in every context, we’d love to hear from you. WIYS has worked with destinations, municipalities, and operators developing strategic story plans, training, and coaching to improve urban and regional communities’ place brands, economic outlook, and visitor engagement. We are passionate about creating visitor-friendly communities and working with all levels of a region to tell its unique stories.
Please note that we offer a 10% discount to Indigenous-owned businesses and any business or destination creating or using a regenerative model to design and deliver experiences for visitors.
Get in touch with us for a conversation.