I thought to post a little something on what I’ve been up to. It’s been quite a month. I’ve been in the last leg of a campaign design which has been really fun but more demanding than I imagined, which, I hear, is pretty typical of cross-platform work. I was lucky to get some incredibly talented help with my campaign including videographer Jonathan Bartlett, who sponsored two videos for the campaign. I’ve been working on this project since November and it has just gone live at www.transithero.ca! Here we are filming Professor David Black, one of the smartest communication experts and educators I know. He also happens to be a truly devoted transit user so he was a great subject for a video story.
I wanted to uncover stories wherever possible in whatever media that worked for the participant so the site can take audio, visual, and written stories and this platform is extended across Twitter, Facebook, YouTube, and Pinterest for further sharing and storytelling. It isn’t easy working with a crown agency, a moving fan base, and technology that doesn’t always support the way stories evolve. I’ll be discovering some stories IRL this week on buses all over the place so we’ll really start seeing content in real-time. By the way, you can submit a transit story for some serious rewards, just saying at www.transithero.ca!
Another project I am working on is the story of the ugly-duckling story as told through a film narrative of the renovation of a heritage room inside an iconic hotel. I had the idea when I first saw the design drawings for the new space and thought, wow, if those walls could talk, what would they say? As the layers of paint and floor get peeled back, my collaborator on this project, Bill Weaver, filmmaker and creative communicator behind Media That Matters, and I are both discovering just how compelling this narrative is. It is an interesting project for me, to transcribe a room’s narrative in the context of memory, and envision what it will be to the future guests that come to stay at the Fairmont Empress.
I am also working on an innovative campaign for tourism that will really utilize visitor created content in a new, and I hope, highly participatory way. Stay tuned for that one, should by launched early summer just in time for high-season. Until then, I’ll be reminding myself of master storyteller Robert McKee’s words:
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. –Robert McKee