I’ve neglected story for a while. Sure, I’ve talked about it. I’ve listened to TEDxTransmedia lectures. I’ve tweeted about it. I’ve retweeted storytellers, and thanked a lot of PaperLi’s who featured content I had put out there on–you guessed it–storytelling.
But where has my own story gone? Buried in to-do’s. Administration of life.
Eventually, however, if you are creative, you must go down the rabbit hole; you must get back to the story.
In an effort to drill down into story, specifically transmedia storytelling, I had the immense pleasure of attending the Storyworld 2011 Conference in San Francisco. I was so inspired every moment I was there, and surrounded by some huge talents in the Transmedia world–people I truly think are doing world-changing work like Lance Weiler, Christy Dena, Jeff Gomez, Brian Clark, and Henry Jenkins. Jenkins wasn’t actually at Storyworld but he may have well as been–he was in everyone’s keynotes and panels discussions and was referred to across multiple bars and ballrooms for 3.5 days.
But what I really loved about Storyworld was that I felt part of a tribe; I was completely at ease because story was the constant subject that threaded us together as a community in a less-than-friendly wi-fi environment, as we went down the proverbial rabbit-hole of transmedia, delving into the IP issues, the indie versus franchise questions, and above all, the burning desire to tell and share highly-crafted, compelling stories.
On the last day, Brian Clark (chief experience design dude at his company GMD studios) facilitated a totally cool exercise called #OccupyTransmedia which had us filming, tweeting, postering, photographing, and storifying content around Transmedia. It was an electric feeling because of the level of media, storytelling skill, and talented characters in that small room. I had the chance to catch a great conversation and due to the adamant change orders that were being yelled by Brian (standing from a chair) we had to rotate to new media every few minutes and I didn’t get the chance to ask the names of these articulate humans in this video. If you are one of these fabulous folks, just message me so I can give you credit! This conversation really captured the spirit of Storyworld for me as it delves into some of the larger ideas or ‘grand narratives’ if you will, around story and technology. Forgive my use of the Star Wars theme at the beginning, I know it’s hoky, but Star Wars was a sort of meta-narrative running through the conference too. You just can’t get away from the force I guess when it comes to storytellers, particularly in a room filled with entertainment media geniuses.
I am going to stop talking about story now and get back to my transmedia novel! If you’re wanting to get in touch, I’m down the rabbit hole.