“For sale: baby shoes, never worn.”
It kind of hits you in the stomach and then the heart that one, doesn’t it? It bypasses your brain entirely. It connects. How brilliant was he to be able to synthesize a tragedy into a narrative six words long?
More than ever, we are asked for brevity in our communications. We mastered blogs then the mania of twitter came along and suddenly we had to shrink those blog posts down to micro-blogs with the expectation we keep the impact high, the content amazing, and the delivery perfect. Really?
Sigh. We are all bombarded with ‘social-help’ articles out there on how to write the great Tweet but what you really need to do is write great narrative that has what Ernest intuitively understood: words that connect with the reader on an emotional level.
Not everyone is going to play in the leagues of Hemingway, but it’s worth honing your story, and your storytelling skills by crafting your message with care, infusing it with narrative that takes the reader on a journey. Even if it is only six words long.
I am seeing a lot of sites cropping up these days offering to help you create narrative. Here are a few that might have legs and worth trying out (or not):
This site is kind of cool, but I’m still finding it a bit buggy, worth checking out though:
This site is sort of combining Slideshare with PowerPoint, could be useful for presentations:
This is getting lots of buzz but I just don’t get why I should care? If you can enlighten me, I’d love to hear your thoughts:
My absolute favourite tool for storytelling using new media is Prezi. The wonderful Brian. B, also known on Twitter as @Nunavut_Teacher gave me this suggestion as an alternative to PowerPoint because I vowed I would never deliver another PowerPoint presentation as long as I lived. If you want to practice storytelling and using your creativity, I urge you to try Prezi to tell your brand story, deliver a great presentation, or storyboard your great new strategy for the team.
How do you tell your stories? Are you letting your employees tell it or do you still need to hold the reins? I’d be interested in hearing your comments.