Forget about social media. I know you’re overwhelmed. Your website sucks. The phone won’t stop ringing. There are ‘real’ customers standing in front you. You have 7,000 grand worth of invoicing to do and even more to pay. It’s 11 pm and your husband is telling you to turn. Off. The. Damn. Computer.
But you feel the pressure. It’s everywhere. Those bloody little ducks, canaries, chickens–whatever they are–appear like little demons of the future that remind you that your business needs to speak. Apparently in less than 140 characters.
I’m here to tell you that you don’t have to do it all. Start with your story. It’s why you’re doing all this. It’s why you’ve shrugged off your social life for two years. Because you have a dream and you started a business because of____. Fill this part in. Only you can. It’s your story, not mine.
Begin withwords, just a few, about your story and where your story is at in its telling.(Is it a family business? Just started? One-woman show? Retired?) Do this on wordpress.com Yes! Now you are blogging, and in fact, you’ll find it’s a bit of a stress release. Talk about what you love about your business. Your customers will come to you like a moth to a summer lamp. You’ll get their support and this will give you the energy to engage, communicate, and respond to ‘real’ customers who are invested in your success.
Ignore those icons. They’ll come eventually. Your story needs to be 100% organic. Begin at the beginning. Stay true to your own voice. You’ll see–it will be a hugely rewarding part of what you do as you grow your business. When you’re ready to tweet–if you ever are–I can help you deal with the ‘little bird’. She’s actually going to be the best salesperson you ever met.